A consumer will often purchase coffee without an experienced coffee producer to guide them through the various flavor and roast profiles. In addition to aesthetic and functional appeal, creative packaging tells the story of your brand and your coffee.
Good coffee packaging keeps your product safe, promotes your brand, and attracts new customers - it is one of the most powerful tools in marketing your coffee to new customers.Ĭontact the private label coffee experts today Tell Your Brand’s Story through Unique Coffee Packaging If they weren’t specifically searching for your coffee, they would most likely pick the most visually appealing or interesting brand. When you are in the process of growing your brand, achieving a positive first impression is critical - while your packaging may not affect the quality of your coffee, most consumers are guided by aesthetics. In a retail setting, the packaging of your coffee is its first impression. It only takes a few moments for a consumer to decide whether or not they want to engage with your product, and packaging plays a significant role in the choice. Studies suggest that humans make up their minds subconsciously up to seven seconds before they consciously feel they are making a decision. While we would like to believe that we’re above judging something by its appearance, we make most of our judgments about a product based on its design.
It attracts a customer’s attention, drawing them to your product instead of competitors. Good packaging sets your coffee apart from the rest. Use your packaging to promote the values and story of your brand - customers will be drawn to your product, and they will recognize your brand and be more inclined to purchase your coffee in the future. When designing packaging, you have the option of making your company brand bold and visible - you might choose to have the branding be front and center in the design, or you may prefer it in a more subtle location. Highlight the most interesting parts of your company on your packaging, such as where the beans were harvested, any of your brand’s eco-friendly efforts, and the distinct flavor profile of your blends. The designs and details of your packaging promote your brand along with your coffee. Whether you choose cutting-edge or traditional materials, good packaging keeps your coffee fresh and protected from the moment it leaves the warehouse. When you are designing your packaging, look for materials and styles that will keep your product safe during shipping and storage, something that will hold up through consumer handling and use. The best coffee packaging isn’t just visually appealing - it is also functional.Ībove everything else, good packaging should protect your coffee, whether it’s ground, flavored, or whole bean. Here are three ways that high-quality coffee packaging benefits your product: 1. The best designs are both functional and eye-catching, keeping your coffee safe during shipment and attracting the eye of new customers. Why Coffee Packaging MattersĬoffee packaging is the most powerful tool for marketing your product and company - it is far too important to be an afterthought. Packaging can make or break a brand - it is essential in generating a positive first impression, and it can help growing companies stand out in a competitive market. However, not every brand succeeds with its packaging. Coffee packaging is incredibly varied, and it only requires a visit to a local supermarket to find many examples of both bad and good designs.